Dashboard

Viewing TikTok ad performance

Viewing TikTok ad performance To view your TikTok ad performance, go to the Dashboard and select the TikTok tab. You will see all your TikTok campaigns, ad sets, and ads listed with their metrics. Filtering your view Use the Add filter button to filter by: - Campaign ID - Campaign name - Status - Any metric Viewing different levels Use the tabs to switch between: - Campaigns to see campaign-level data - Ad Sets to see ad set-level data - Ads to see individual ad data Changing the date range Click the date picker in the top right to select a different date range. Next steps - Viewing Meta ad performance - What is the Dashboard?

Dashboard vs Analyze: what's the difference?

Dashboard vs Analyze: What's the difference? Both Dashboard and Analyze show ad performance data, but they serve different purposes. Dashboard - Shows all your campaigns, ad sets, and ads in one view - Works like a mini ads manager - Best for day-to-day monitoring and quick actions - Displays data from one platform at a time (Meta or TikTok) Analyze - Let's you build custom reports - Can focus on all campaigns or specific campaigns, ad sets, or ads - Best for deeper analysis and comparing performance over time - Useful for creating reports to save and revisit When to use each Use the Dashboard when you want to check on your ads, pause or edit campaigns, or apply automation rules. Use Analyze when you want to dig into specific data, compare performance, or build a report. Next steps - What is the Dashboard? - Dashboard vs Analyze: what's the difference?

Viewing Meta ad performance

Viewing Meta ad performance To view your Meta (Facebook and Instagram) ad performance, go to the Dashboard and select the Meta tab. You will see all your Meta campaigns, ad sets, and ads listed with their metrics. Filtering your view Use the Add filter button to filter by: - Campaign ID - Campaign name - Status - Any metric Viewing different levels Use the tabs to switch between: - Campaigns to see campaign-level data - Ad Sets to see ad set-level data - Ads to see individual ad data Changing the date range Click the date picker in the top right to select a different date range. Next steps - Viewing TikTok ad performance - What is the Dashboard

Understanding key metrics on the Dashboard

Understanding key metrics on the Dashboard The Dashboard displays metrics for your campaigns, ad sets, and ads. Here is what the default metrics mean: | Metric | What it measures | | ---- | ---- | | Status | Whether the campaign is active, paused, or off | | Daily Budget | The amount set to spend per day | | Reach | Number of unique people who saw your ad | | Impressions | Total number of times your ad was shown | | Ad Spend | Total amount spent | | Link Clicks | Number of clicks on links in your ad | | CPC (link clicks) | Cost per link click | | CTR (link) | Click-through rate for link clicks | | Clicks | Total number of clicks on your ad | Customizing Metrics Click the Custom Template icon and Manage Columns to add, remove, or reorder metrics. You can also save your setup as a template. Next steps - What is the Dashboard? - Viewing Meta ad performance

Switching Between Platform Tabs

Switching between platform tabs The Dashboard shows your Meta and TikTok ad accounts in separate tabs. How to switch 1. Go to the Dashboard 2. Click the Meta or TikTok tab at the top Each tab shows only the campaigns, ad sets, and ads from that platform. Next steps - Viewing Meta ad performance - Viewing TikTok ad performance - What is the Dashboard?

What is the Dashboard?

What is the Dashboard? The Dashboard is where you view and manage your ad campaigns across Meta and TikTok. It works like a mini ads manager inside Scalify. You can see all your campaigns, ad sets, and ads in one place, filter them, and take quick actions. What you can do on the Dashboard - View campaigns, ad sets, and ads from Meta and TikTok - Filter by ID, name, status, or metric - Show or hide performance charts - Apply automation rules to selected campaigns - Edit or duplicate campaigns - Customize which metrics appear - Drag and drop columns to reorder them - Save your column setup as a template Default metrics The Dashboard shows these metrics by default: - Status - Daily Budget - Reach - Impressions - Ad Spend - Link Clicks - CPC (link clicks) - CTR (link) - Clicks You can add or remove metrics using the Columns button. Next steps - Viewing Meta ad performance - Viewing TikTok ad performance - Switching between platform tabs