What is Scale?
Scale is where you expand your ad reach and test what works best.
You can create lookalike audiences, split test audiences, test new creatives, and apply scaling automation to your campaigns.
What you can do
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Lookalike Audiences creates new audiences based on your best sources (website traffic, existing customers, video views, page engagement)
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Split Test Audiences tests different audience segments against each other
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Test New Creatives tests different ads within an existing campaign
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Enable Automation applies preset scaling rules to your campaigns