Split testing audiences
Split testing audiences lets you test different audience segments against each other to see which performs best.
How to split test
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Go to Scale in the sidebar and select the Platform you want to test audiences on
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Select Split Test Audiences
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Choose the ad set you want to test
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Set up your audience variations
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Review your settings and click on Create Ad Sets to launch the test
|| Scalify will run the audiences against each other so you can compare results.