Mapping out a full funnel
The Launch builder lets you create a complete advertising funnel in one view.
What a funnel looks like
A typical funnel has stages:
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Cold traffic targets new audiences who have not seen your brand
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Retargeting targets people who engaged with your ads or visited your site
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Conversion targets people who are ready to buy
How to build a funnel
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Create a campaign and select Discover new audiences for cold traffic
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Add an ad set with broad targeting
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Below it, add a Retargeting block to target people who engaged
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Set up the retargeting ad set and ads
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Continue adding stages as needed
The builder shows the flow visually so you can see how people move through your funnel.